Mark Stephen McCollum brings over 35 years of leadership in automotive retail and innovation. A proven operator and entrepreneur, he has led large-scale organizations while pioneering technology solutions that enhance dealership performance and customer experience. As former Market President for AutoNation, the nation’s largest automotive retailer, McCollum oversaw 22 franchises under 18 rooftops, generating over $1.5 billion in annual revenue. His experience leading complex, multi-brand operations gave him a deep understanding of market dynamics, operational efficiency, and strategic growth. Most recently, McCollum founded and served as CEO of Automotive IntelliQence, an enterprise software company designed to help dealerships modernize their sales and management systems. His ability to merge technology with traditional retail practices reflects a forward-thinking mindset that continues to drive innovation in the automotive space. Earlier in his career, McCollum held executive and general manager roles at Sonic Automotive and multiple private-cap retailers, building a reputation for integrity, operational excellence, and mentorship.